Hook, Line & Sinker Recruits Two Prominent News Reporters
The always-on news team at Hook, Line& Sinker just got bigger with the addition of former e-TV News reporter, Anelisa Tuswa and ex-Daily Maverick general news journalist, Karabo Mafolo. Tuswa joins as Junior Account Director while Mafolo comes aboard as Account Executive, enhancing the creative team of digital natives, graphic designers, media relations specialists, social […]
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Hook, Line & Sinker Welcomes New PR Guru
Lerato Motloung has joined integrated communications agency, Hook, Line & Sinker, as PR Account Executive. The newly appointed PR guru will support the B2B team with full 360 communications campaigns for brands including CBI-electric, the Santa Shoebox Project, DKMS Africa, Wealth Migrate Group, Tank Industries, Propr and many more. Motloung was part of the PRISM Young […]
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How A Local Businesswoman Is Biohacking Entrepreneurship
Annually, the 8th of March marks International Women’s Day and this year’s theme is #BreakTheBias, the aim of which is to bring about a gender-equal world that is diverse, equitable, and inclusive. With women accounting for only 19.4% of business owners in South Africa[i], a change is desperately needed. One of these female business owners […]
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Hook, Line & Sinker: The PR Agency That Defied The Pandemic and Emerged As A Global Player In Just Five Years
In the midst of a global pandemic that caused economic turmoil and business closures, PR agency Hook, Line & Sinker (HLS) has successfully managed to defy the odds and become a rising star in the media and marketing industry. After formally registering in 2019, the company turned Covid-disruption into a business opportunity and secured local and international […]
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#PraisethePR: Adam Hunter, ‘Head Honcho’ at Hook, Line & Sinker
Times are changing, and so is the era of the press release and red-carpet events. Over the last few years, Adam Hunter has managed to set up and successfully grow an integrated communications agency that comprises a bunch of young digital natives that breathe life back into the PR game, added with a dash of […]
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HLS Seeks Full-Time Writer
We are looking for a full-time expert writer to join our tribe at Hook, Line & Sinker. Job Title: Expert Writer Full-time: Mid – Senior level Salary: Industry standard Experience: 5 + years Company: Hook, Line & Sinker Location: Cape Town Starting Date: Immediate SCOPE: The ideal candidate needs to be a writer / content […]
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